The possibility of producing content that gathers a lot of attention is at the heart of the social science programme in Media Innovation Management. We want you to reach different target groups and customer groups precisely and without any significant scattering. To do this you need knowledge from research about media usage and media impact.
You will also gain an in-depth understanding of the structures of the international media economy and mediatisation processes in political, social, economic and ecological contexts. You will study as equals with your international fellow students about the special features that allow transcultural communication to succeed and which culture-specific behaviours need to be considered.
The programme also focuses on professional employment alternatives such as freelancing and start-ups. This module covers all aspects of entrepreneurship from development of innovative business models to a viable financing concept. As an international university of applied sciences, we also pay particular attention to transnational concepts for starting a business.
Master of Arts
Duration of programme
120 ECTS credits
The goal of the Master’s degree programme is to create audiovisual media content in a format-appropriate way and to implement its targeted use in the communications of companies and organisations.
After graduation, our graduates can create their own texts in a format-appropriate way and place content with a high potential for attention in the media. You will be able to recognise the value of business innovation, including in terms of sustainability and transcultural requirements, and translate this into business start-ups.
You will have professional opportunities in areas such as:
Info, service & advising