Media Innovation Management

Studies > Master’s degree programmes > Media Innovation Management

Media Innovation Management

The possibility of producing content that gathers a lot of attention is at the heart of the social science programme in Media Innovation Management. We want you to reach different target groups and customer groups precisely and without any significant scattering. To do this you need knowledge from research about media usage and media impact.

You will also gain an in-depth understanding of the structures of the international media economy and mediatisation processes in political, social, economic and ecological contexts. You will study as equals with your international fellow students about the special features that allow transcultural communication to succeed and which culture-specific behaviours need to be considered.

The programme also focuses on professional employment alternatives such as freelancing and start-ups. This module covers all aspects of entrepreneurship from development of innovative business models to a viable financing concept. As an international university of applied sciences, we also pay particular attention to transnational concepts for starting a business.

Master of Arts

Duration of programme
6 Trimester

120 ECTS credits


Occupational Areas


The goal of the Master’s degree programme is to create audiovisual media content in a format-appropriate way and to implement its targeted use in the communications of companies and organisations. 

Occupational Areas

After graduation, our graduates can create their own texts in a format-appropriate way and place content with a high potential for attention in the media. You will be able to recognise the value of business innovation, including in terms of sustainability and transcultural requirements, and translate this into business start-ups.

You will have professional opportunities in areas such as:

  • Book Industry
  • Content Management and Online Journalism
  • Transnational entrepreneurship management and coaching
  • Innovation consulting

Details on the programme schedule

Interdisciplinary module

We want to consider sustainability, cultural dynamics, communication and innovation processes from different disciplines in an integrated way in order to train students in finding interdisciplinary solutions. Our students have degrees from various fields of study or have a variety of professional experience. So it makes sense to define common goals and learn interesting facts about the foundations of the four subjects in an introductory preparatory course. Since the students will work together in the interdisciplinary modules and in research, getting to know each other at an early stage is a great advantage.

The modules “Environmental Communication and Cultural Change” and “Transcultural Communication” form the core of our future-oriented education. Leaders from all disciplines need the ability to effectively develop and communicate sustainable and empathic transcultural economic and social solutions. The quality of business models and working world will continue to change. And everyone needs to be prepared for it.

Elective studies

Students can choose between three central modules from the other degree programmes in order to achieve even better integration and possibly support interdisciplinary research topics and their thesis.


Our students in the Master’s degree programme have the opportunity to expand their professional education through an internship. This gives them insights into working methods and decision-making processes in companies, organisations, authorities and in politics.

Internships are possible in companies, organisations, authorities and in the German Bundestag. Internships abroad can also be included in the programme after consultation. We have cooperation agreements with well-known companies and organisations, which our students can benefit from.

The internship takes place in the 5th trimester and corresponds to 6 ECTS credits.

Master’s thesis

The topic of the Master’s thesis can be chosen freely in consultation with the responsible professor. It is done in the 5th and 6th trimester Thirty ECTS credits are earmarked for the Master’s thesis, which is equivalent to a workload of 900 hours, or about 22 weeks. It should be at least 60 pages long.

Admission requirements

  • Completion of a first higher-education qualification in a subject related to the curriculum, corresponding to the acquisition of at least 180 ECTS credit points (Diploma / Master’s or Bachelor’s degree or equivalent German or foreign degree).
  • The Media and Innovation Management Master’s degree programme requires relevant expertise in cultural studies, sociology, political science, architecture, design, media and communication sciences, and environmental psychology.