Culture and Transformation

The social science programme, Culture and Transformation, takes into account the fact that in an age where cultural science is shaped by globalisation, transculturality and mass media, interdisciplinary perspectives and methods are needed.

The importance of cultural aspects in the sustainability debate will be taken up as examples, discussed in an open-ended way and worked through. You will come to understand the driving factors of cultural development and how they have manifested themselves in human cultural history. This will allow you to identify and assess the different interests in cultural areas and resulting space for action. And it will give you a deeper understanding of the increasing challenges involved in necessary local and global transformation processes.

Our graduates are able to identify the different interests and actors (government, interest groups, cultural workers, etc.) and to develop solutions on how changing values and challenges can gain cultural acceptance.

Degree
Master of Arts

Duration of programme
6 Trimester

ECTS
120 ECTS credits

Language
English

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Goals

Occupational Areas

Goals

You will be in a position to understand the driving factors behind cultural development and be able to identify and assess the different interests in cultural areas and the resulting space for action.

You will also gain a deeper understanding of the growing challenges involved in local and global transformation processes. You will be able to understand (environmental) political and socio-economic strategies and, based on this, develop problem-solving skills that can be transferred to different cultural worlds.

Occupational Areas

New values and the new challenges in life need to be accepted culturally. But this can only succeed if these values and challenges are conveyed properly. Our graduates are trained to reach target groups and customer groups through convincing content without scattering losses.

This transformation process is characterised by conflicts of interest (economy vs. politics vs. citizens). Our graduates are able to support these cultural changes in companies and organisations and to find a balance of interests. This training means our graduates are needed in the strategy, personnel and marketing departments of companies, where they can show employees and customers in a clear way that high-quality, future-oriented added value is being created.

Politicians and public authorities have to base their decisions on the new challenges. Our graduates develop interdisciplinary solutions.

After successful completion of the programme, you will be able to work in the following areas:

Communication Agencies
Strategy and personnel development in companies and organisations
International Marketing and Sales, CRM
Transcultural communication management in parties, NGOs and associations
Transcultural communication in authorities (Migration, Refugee Center)
Expansion of competences in ministries and in the diplomatic service
Founding competence for transnational companies
Coaching and advice for entrepreneurs and managers in transcultural communication

Details on the programme schedule

Interdisciplinary module:

We want to consider sustainability, cultural dynamics, communication and innovation processes from different disciplines in an integrated way in order to train students in finding interdisciplinary solutions. Our students have degrees from various fields of study or have a variety of professional experience. So it makes sense to define common goals and learn interesting facts about the foundations of the four subjects in an introductory preparatory course. Since the students will work together in the interdisciplinary modules and in research, getting to know each other at an early stage is a great advantage.

The modules “Environmental Communication and Cultural Change” and “Transcultural Communication” form the core of our future-oriented education. Leaders from all disciplines need the ability to effectively develop and communicate sustainable and empathic transcultural economic and social solutions. The quality of business models and working world will continue to change. And everyone needs to be prepared for it.

Elective studies

Students can choose between three central modules from the other degree programmes in order to achieve even better integration and possibly support interdisciplinary research topics and their thesis.

Internship

Our students in the Master’s degree programme have the opportunity to expand their professional education through an internship. This gives them insights into working methods and decision-making processes in companies, organisations, authorities and in politics.

Internships are possible in companies, organisations, authorities and in the German Bundestag. Internships abroad can also be included in the programme after consultation. We have cooperation agreements with well-known companies and organisations, which our students can benefit from.

The internship takes place in the 5th trimester and corresponds to 6 ECTS credits.

Master’s thesis

The topic of the Master’s thesis can be chosen freely in consultation with the responsible professor. It is done in the 5th and 6th trimester Thirty ECTS credits are earmarked for the Master’s thesis, which is equivalent to a workload of 900 hours, or about 22 weeks. It should be at least 60 pages long.

Admission requirements

Completion of a first higher-education qualification in a subject related to the curriculum, corresponding to the acquisition of at least 180 ECTS credit points (Diploma / Master’s or Bachelor’s degree or equivalent German or foreign degree).
Participation in our admission procedure

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Culture and Transformation