Digital Communication

Studies > Master’s degree programmes > Digital Communication

Digital Communication

The Master’s degree programme in Digital Communication conveys a high degree of skills for the changing media world in the context of increasing digital networking and the communicative accessibility of fragmented target and customer groups.

Increasing demands in global digital competition require disciplinary and interdisciplinary knowledge to independently tap the use of digital media using scientific methods and to define and implement goals reflecting the possible economic, ecological as well as ethical and social impacts. This is about data analysis and data management but also about the effective use of social media for opinion forming and marketing.

Master of Arts

Duration of programme
6 Trimester

120 ECTS credits


Occupational Areas


How does digital communication impact society, culture, ethics, sustainability and innovation? What skills and what kind of knowledge are indispensable in order to be successful in all areas of media. Digital media is fundamentally changing communication as educational and training institutes are recognising the great potential of digital learning and simulation software, and digital data management is becoming an indispensable basis for doing business. Digital and analogue networks are increasingly replacing hierarchies. This degree programme focuses on the full range of possibilities of professional digital communication and digital data management.

Occupational Areas

The digital revolution has fundamentally changed how we live together and communicate. Leaders are urgently needed to assist companies in the digital transformation process in all areas of society.

After successful completion of the programme, you will be able to work in the following areas and many more:

  • Big Data Management
  • Data protection
  • Marketing and advertisement
  • Internet and social media marketing
  • Digital Journalism
  • Communication Agencies
  • Marketing departments
  • Press Division
  • Media ethics/ Communication Ecology
  • Initial and continuing education

Details on the programme schedule

Interdisciplinary module:

We want to consider sustainability, cultural dynamics, communication and innovation processes from different disciplines in an integrated way in order to train students in finding interdisciplinary solutions. Our students have degrees from various fields of study or have a variety of professional experience. So it makes sense to define common goals and learn interesting facts about the foundations of the four subjects in an introductory preparatory course. Since the students will work together in the interdisciplinary modules and in research, getting to know each other at an early stage is a great advantage.

The modules “Environmental Communication and Cultural Change” and “Transcultural Communication” form the core of our future-oriented education. Leaders from all disciplines need the ability to effectively develop and communicate sustainable and empathic transcultural economic and social solutions. The quality of business models and working world will continue to change. And everyone needs to be prepared for it.

Elective studies

Students can choose between three central modules from the other degree programmes in order to achieve even better integration and possibly support interdisciplinary research topics and their thesis.


Our students in the Master’s degree programme have the opportunity to expand their professional education through an internship. This gives them insights into working methods and decision-making processes in companies, organisations, authorities and in politics.

Internships are possible in companies, organisations, authorities and in the German Bundestag. Internships abroad can also be included in the programme after consultation. We have cooperation agreements with well-known companies and organisations, which our students can benefit from.

The internship takes place in the 5th trimester and corresponds to 6 ECTS credits.

Master’s thesis

The topic of the Master’s thesis can be chosen freely in consultation with the responsible professor. It is done in the 5th and 6th trimester Thirty ECTS credits are earmarked for the Master’s thesis, which is equivalent to a workload of 900 hours, or about 22 weeks. It should be at least 60 pages long.

Admission requirements

  • Completion of a first higher-education qualification in a subject related to the curriculum, corresponding to the acquisition of at least 180 ECTS credit points (Diploma / Master’s or Bachelor’s degree or equivalent German or foreign degree).