The doctoral study programme Strategic Communication Management is an interdisciplinary study, focusing on new strategic managerial values (personal, intercultural, economic, political, cultural, artistic, religious, health-related, scientific, global, regional, national, and local), leadership competences, soft skills and communication.
Over the course of six academic quarters, the PhD programme focuses on theoretical and methodological approaches to the Humanities and a variety of social approaches to the field of communication. Moreover, strategic managerial skills and profound knowledge of communication management lies at the heart of this particular PhD programme.
Nowadays, organisations of all kinds are expected to be both rhetorically and aesthetically convincing, and to formulate strategic visions and goals convincingly. Members are also supposed to be integrated with shared values and symbols of identification – often across physical and cultural distances. The aim is to be able to predict the attitudes and demands of the growing number of shareholders, and then manage the relationship across various media.
In other words, organisations are expected to be able to organise and manage messages to and from a variety of recipients across formal organisational boundaries. As a result, communication has become a strategic management concern that includes leadership and human resources as well as marketing, public relations, and advertising.
A PhD allows you to take the next step in your career. A PhD is a prerequisite for a leadership position in many areas. It also provides the opportunity to devote a lot of time to a topic and become a real expert in this field.
After successful completion of the programme, you will be able to work in the following areas and many more:
Info, service & advising