The Master’s degree programme in Digital Communication conveys a high degree of skills for the changing media world in the context of increasing digital networking and the communicative accessibility of fragmented target and customer groups.
Increasing demands in global digital competition require disciplinary and interdisciplinary knowledge to independently tap the use of digital media using scientific methods and to define and implement goals reflecting the possible economic, ecological as well as ethical and social impacts. This is about data analysis and data management but also about the effective use of social media for opinion forming and marketing.
How does digital communication impact society, culture, ethics, sustainability and innovation? What skills and what kind of knowledge are indispensable in order to be successful in all areas of media. Digital media is fundamentally changing communication as educational and training institutes are recognising the great potential of digital learning and simulation software, and digital data management is becoming an indispensable basis for doing business. Digital and analogue networks are increasingly replacing hierarchies. This degree programme focuses on the full range of possibilities of professional digital communication and digital data management.
The digital revolution has fundamentally changed how we live together and communicate. Leaders are urgently needed to assist companies in the digital transformation process in all areas of society.
After successful completion of the programme, you will be able to work in the following areas and many more:
Info, service & advising